Tibet strives for key global tourism destination (1)

08:37, March 10, 2011

Tibet, this ancient and mysterious land, gives off magical irresistible charms in every nook and corner.

Xiao Lan, a traveler wrote on her blog, "What a beautiful scene! Nothing could escape its sacred and purifying force, including the blue sky, the white clouds, the Tibetan believers, the eagle and the yaks. This is my paradise with everything as pure as the water."

Tibet is unique in terms of a treasure of tourism resources. More and more people experience the charms while commit themselves to protecting the blue sky and clean water in Tibet.

Tibet is making fresh efforts to develop the tourism, as Chinese President Hu Jintao pointed out the direction for the development of Tibet's distinctive tourism industry, "to build a larger, stronger and finer distinctive tourism industry" and “to develop Tibet into a key global travel destination”.

Also Party secretary of the Tibet Autonomous Region Zhang Qingli said, "Developing tourism is an important power source for Tibet's overall development, open-up policy and social harmony."

Tibet's tourism industry sees burgeoning development

During the 11th Five-Year Plan period (2006-2010), Tibet's tourism industry maintains a great leap-forward development current.

The region received a total of 20.88 million domestic and foreign tourists and achieved total tourism revenue of 22.18 billion yuan, increased by 25.5% and 28.2% annually on average. In 2010 Tibet received 6.5 million domestic and foreign tourists, 3.6 times that of 2005.

The tourism industry plays an important role in promoting employment and stimulating economic growth.

Up to 2009, a total of 28,000 local people have been engaged in tourism business directly with other 142,000 people indirectly involved.

Also tourism economic scale has been formed in Tibet, with 18 region-level scenic spots, 102 travel agencies, and fixed assets worth up to over 5 billion yuan.

Tourism infrastructure has improved gradually, thanks to the opening of the Qinghai-Tibet Railway and the airports in Nyingchi, Nagri, Shigatse.

Tibet sets up tourist image as as "Roof of the world"

Leveraging on its natural and human landscape, Tibet is dedicated to building up its inimitable tourist brand featuring "mountains, snowy plateau, sunshine, as well as Tibetan culture".

Development of various tourist attractions such as the canyon scenery, lake and grassland natural landscapes, hot springs, folk customs gardens and series of cultural tourism products makes Tibet more eye-catching than ever.

As the image of the "Roof of the world" is being rooted in tourists' hearts Tibet's tourism has constantly benefited from its superiority in both domestic and international tourist markets.

From: China Tibet Online

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