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14:14 Jan 08 2009

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1st tourist souvenirs contest to be held in TAR
10:52, January 08, 2009  

The first tourist souvenirs contest will be held to encourage the development of souvenirs with Tibet characters, TAR Tourism Bureau announced on Jan 5th.

The entries of the first tourist souvenirs contest are introducing the Tibet's abundant tourism resources, culture, arts, folk customs and city images. And the prize-winning works will be recommended to the tourism products manufacturing enterprises as well as tourist souvenirs shops.

Tourism consumption has accounted 26.9 percent among six tourism elements (food, accommodation, traveling, wandering, relaxation and shopping) in TAR. However, most of Tibet tourist souvenirs are made in family workshops with rough technology and without expressing Tibetan characteristics.

Sun Yongping, deputy director of TAR Tourism Bureau said it was very necessary to develop high quality souvenirs to express Tibetan culture and enhance the image of Tibetan tourist commodities.

Tibet will increase investment to establish Tibet tourist commodities and souvenirs shopping malls. As estimated, the rate of tourist souvenirs consumption will increase to 30 percent in 2 or 3 years with supports from government, Sun said.

Source:China Tibet Information Center

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